Advertisement Feature: Celebrating a superb range of rods, flies and accessories that bring pleasure to discerning anglers
Somewhere between our first sale in 2012 and today, over ten thousand people have given us a five-star review. They said our f lies are exceptional. They said our service is exceptional. They said, and this is the one that we are proudest of, that we taught them something. We’ve just launched a new website and a free Learning Centre to showcase all of that knowledge. Barbless Flies – since 2012.

The Barder Rod Co are makers of exceptionally fine fly rods. Specialists in split cane, carbon fibre and fibreglass. Visits to view and try rods by appointment, and you can request for a booklet to be sent post free.

Since 2017, Cadence Fishing has bypassed the middleman to deliver elite performance without the luxury markup. Designed by legendary anglers Ian Gordon and Stevie Munn, the minds behind some of the world’s most successful fly fishing tackle. Our gear is crafted from the finest materials and rigorously field-tested. By selling directly to you, we provide high-end equipment that rivals products far more expensive. No gimmicks, just world-class engineering at a sensible price. Elevate your game with Cadence Fly Fishing.

Celestial Fly Lines has a very simple goal… to manufacture and supply British Made fly lines of the highest possible quality that are a delight to cast and fish with. We specialise not only in fishing lines but also in tournament casting lines.
Our fly lines are proudly Made in Britain by us on our state of the art computer controlled machinery, using the highest quality materials, to strict tolerances, regardless of cost. Our aim is to make our lines a British manufactured product we can be proud of.

Ghillie is an independent British outdoor clothing brand built to create quality clothing with functional, simple design at its core. Inspired by a life in the field, on the river and around the fire, our purpose is to make versatile pieces that work outdoors and wear easily in everyday life. From shirts and fleece layers to gilets and practical accessories, everything is designed with comfort, purpose and durability in mind, it’s honest clothing made to last.

Glaze & Gordon carefully source well-designed, stylish products from trusted artisans and boutique brands across Great Britain, Europe and the Americas to create a bespoke collection of the best of the best country and equestrian items. Each item is carefully handpicked based on its style, durability and craftsmanship.

Based in North Yorkshire, Hilditch Wood Design is a small company and we pride ourselves on the quality & craftsmanship of the products we provide. The Fly Dresser’s Dresser is a premium product, originally designed to meet the needs of the fly dresser, but is equally suitable as a practical piece of furniture to complement any home. This oak dresser is handmade to order, using quality materials, and has a lacquered finish. The original design can be modified to suit customers’ individual needs and additional items of matching furniture can also be commissioned. Nationwide delivery can be arranged. Contact Craig for information.

Luke Bannister has been making cane rods for over 25 years. Initially to the designs of the traditional makers like Garrison, Payne and Walker, over the years his rod making has encompassed more modern principals of rod design and casting, leading to the much faster style of cane rods. These fast-actioned hollow built rods have proved very popular with anglers who are more used to fishing with carbon. Luke continues to makes the traditional rods as these beautiful tapers are still very relevant; however, all of his rods are now hollow built so even the traditional rods have a lighter more responsive feel.

My Fishing Flies are a family-run business with over 50 years experience in management, sales and manufacturing.
We source quality materials and products from across the world to bring you one of the largest and most diverse fishing fly catalogues on the market, at a competitive price.Our loyal customers return to us again and again as they demand only the finest fishing flies, super-fast delivery and a personal customer-service experience.
Our seasonal products and special offers are always changing; bringing the best flies and accessories to help you with your favourite sport.

Nam Products is built on a simple idea: design fly fishing equipment we genuinely want to fish ourselves. Guided by our “we don’t know” mantra, we question convention, test relentlessly, and let time on the water shape every decision. Our rods and gear are refined through real fishing, not boardroom theory. The result is thoughtful, durable tackle that performs effortlessly from Atlantic salmon rivers to saltwater flats—crafted for anglers who value feel, function, and quiet confidence in their equipment.

St George Sporting supplies many of the best fishing tackle retailers in the UK and Europe with some of the most innovative and top fly fishing brands on the market today.

At Twin Peakes Fly Fishing, which is definitely not your run-of-the-mill tackle-shop, you can try before you buy at its tackle-testing facility next to the river — in fact, the team encourage you to do so. They can advise you on the most suitable tackle and gear to make your time on the water not only more productive but as enjoyable as possible. Pop in and see them, or, if you are not in the vicinity, browse the online shop.

Established in 2017, Wading Waters is a leading distributor of premium fly-fishing brands. Our journey began with a simple vision: to bring fresh thinking to the world of fly fishing, connecting anglers with high-performance, innovative products from across the globe.
From the outset, our mission has been to discover and champion forward-thinking brands that challenge the ‘status flow’. Every partner we work with shares our commitment to rethinking tradition — developing products that address the real needs of modern anglers.
Today, we proudly distribute more than 18 distinctive fly-fishing and fly-tying brands, each offering something truly original to over 100 retail partners across the globe.
